Launching 2026

The infrastructure
for African trade.

One platform uniting B2B commerce, business advisory and recruitment across Africa, the Caribbean and the diaspora.

Professionals and businesses connected across a networked map of Africa
3
Integrated layers
54m
SMEs in scope
$100B+
Diaspora flows
The ecosystem

One platform.
Three layers.

Trade, get expert advice face to face, and hire talent without ever leaving the ecosystem.

B2B Marketplace

Anansi Market

  • Structured trade between verified businesses across Africa, the Caribbean and the diaspora.
  • Verified profiles, category listings, an RFQ engine and a secure Deal Room.
  • Escrow-lite protection and links to freight, payments and trade finance.

Advisory Hub

Anansi Advisor

  • AI guidance calibrated to African and Caribbean regulation, trade and market reality.
  • Verified accountants, lawyers and consultants bookable for paid 1:1 sessions.
  • Anansi Advisor Live brings experts face to face inside the platform.

Recruitment Hub

Anansi Recruit

  • A verified job board tied to real, checked business identities.
  • AI matching of candidates to roles by skill, sector and location.
  • Anansi Recruit Live for embedded live and async video interviews.
The problem

Dynamic economies, under-structured infrastructure

Africa and the Caribbean move enormous commercial energy through informal channels. The cost of that friction is opportunity lost.

Fragmented networks

Over 90% of African and Caribbean businesses are SMEs, most with no formal digital presence. Cross-border discovery still runs on trade shows and WhatsApp groups.

Diaspora disconnect

More than 40 million Africans and millions of Caribbean nationals abroad remit over $100B a year, with no structured route to convert goodwill into business.

Advisory desert

Most SMEs cannot afford consulting, and online advice ignores African and Caribbean regulatory, cultural and economic context.

Talent and interview gap

Employers cannot find verified candidates, and cross-border hiring happens over ad hoc video calls with no link to a verified record.

Trust deficit

Unverified actors are the single biggest barrier to digital trade, advisory and recruitment across both regions.

No single ecosystem

No platform combines verified identity, trade infrastructure, contextual advisory and talent matching in one place.

Business professionals collaborating in a modern office
Our purpose

Connecting Africa and the Caribbean

Africa is the world's fastest-growing consumer market: 54 countries, 1.4 billion people and an economy projected to reach $29 trillion by 2050. The Caribbean adds a deeply connected diaspora and a shared trade corridor.

Yet the infrastructure connecting these business communities to each other, to diaspora capital, to advisory support and to skilled talent remains fragmented, informal and costly to navigate. Anansi Connect exists to structure it.

Built under the IBON World BEC Framework and CEPT Model.

Why Anansi?

A name that means
knowledge shared.

In African folklore, Anansi is the keeper of stories, the figure who gathers knowledge and passes it between communities. The name has always stood for intelligence, ingenuity and the quiet art of bringing people together.

Anansi Connect carries those values into technology: a platform built on curiosity, craft and the belief that opportunity travels fastest when knowledge is shared.

Wisdom

Guidance drawn from knowledge, context and lived experience.

Connection

Relationships woven between people, places and markets.

Problem solving

Practical answers to complex commercial questions.

Communication

Clear dialogue across borders, languages and sectors.

Knowledge sharing

Insight made accessible to everyone who needs it.

Community

Growth that lifts more than one business at a time.

Platform preview

A first look at what we're building

Placeholder screens from the platform in development. The shape of the experience arriving soon.

app.anansiconnect.com/dashboard

Good morning, Amara

Your network at a glance

12

Enquiries

486

Views

7

Matches

Active trade enquiries
Profile views this week
Matched opportunities

Anansi Connect

Good morning, Amara

Active trade enquiries
Profile views this week
Matched opportunities

12

Enquiries

486

Views

7

Matches

Shared video infrastructure

One video layer.
Two pillars. Zero duplication.

Anansi Advisor Live and Anansi Recruit Live run on the same embedded video infrastructure, so the platform keeps one security model, one consent framework and one consistent experience.

One video layer

A single integration powers Advisor Live and Recruit Live. No redirects to Zoom or Meet.

Identity-locked rooms

Sessions open only to verified accounts, so both sides know exactly who they are talking to.

Screen share and annotation

Review contracts, financials and business plans together, in the room.

Group support

Expert-led webinars, sector roundtables and masterclasses for up to 50 participants.

Bandwidth adaptive

Graceful fallback to audio, and async recording for lower-connectivity environments.

Mobile native

Full advisory and interviewing on low-end Android devices, where most users are.

Features

Everything the ecosystem needs

Capabilities designed for the reality of cross-border business across Africa, the Caribbean and the diaspora.

Tiered verification

Basic, Verified and Premium tiers backed by government registration checks.

RFQ engine

Buyers post requests for quotation, matched suppliers respond with proposals.

Business directory

Sector-classified profiles with reputation scores and trade references.

Deal Room

In-platform negotiation, document exchange, milestone tracking and escrow-lite.

Contextual AI advisory

Guidance trained on AfCFTA, CARICOM, ECOWAS and country-level regulation.

Market entry playbooks

Step-by-step guides for Ghana, Nigeria, Kenya, Rwanda, South Africa and more.

Embedded video sessions

Advisory and interviews happen inside the platform, never on an external link.

Expert marketplace

Credential-checked advisors, accountants, lawyers and consultants.

Diaspora connector

A dedicated route for diaspora capital, sourcing and partnership.

Secure messaging

Private, protected conversations tied to verified identity.

Mobile first

Built for the 70%+ who reach the internet through a phone.

Works on low bandwidth

Async video, audio fallback and cached content for intermittent connectivity.

Target market

Who Anansi Connect is built for

Four segments, one verified ecosystem, spanning Africa, the Caribbean and the diaspora.

African & Caribbean SMEs

  • Manufacturers and exporters
  • Service businesses
  • Agri-processors
  • Fintech and tech startups

Diaspora entrepreneurs & jobseekers

  • Trade, invest or relocate from the UK, US and Canada
  • Second-generation business owners
  • Remittance to investment transition
  • Skilled professionals seeking roles at home

Institutions & corporates

  • Pan-African and Caribbean corporations
  • Development finance partners
  • NGOs and impact investors
  • Trade associations and government bodies

Experts & employers

  • Verified advisors and consultants
  • Accountants and lawyers
  • Businesses hiring locally or from the diaspora
  • Institutions seeking diaspora talent
54m
Registered SMEs across Sub-Saharan Africa
$100B+
Annual diaspora remittances across both regions
1.3B
People inside AfCFTA, the world's largest free trade area
$180B+
Projected African B2B e-commerce market by 2030

Phase one focuses on Ghana and Nigeria as the West Africa hub, Jamaica as the Caribbean anchor, and the UK diaspora community.

Who it's for

Built for the people building Africa

From smallholder agribusiness to government agencies, Anansi Connect is designed for every part of the economy.

Agriculture
Technology
Construction
Manufacturing
Healthcare
Education
Financial Services
Tourism
Professional Services
Government
Startups
SMEs
Roadmap

Where we are on the journey

  1. 1

    Stage 1

    Vision

    Complete
  2. 2

    Stage 2

    Platform Development

    In Progress
  3. 3

    Stage 3

    Private Testing

    Coming Soon
  4. 4

    Stage 4

    Public Launch

    Coming Soon

Be One of the First to Experience Anansi Connect

Register your interest and we'll let you know as soon as early access becomes available.

We'll only use your details to contact you about early access.

Contact

Let's talk

Partnerships, press, investment or general enquiries. We'd be glad to hear from you.